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电视频道专业化是目前电视传播界关注的热点问题之一。一、专业频道——电视台求生存的产物首先,专业频道顺应了社会经济文化生活多元化发展的今天,不同层次电视观众的不同需求。电视观众多元化和个性化的发展趋势,要求电视媒体关注不同受众的不同需求,面对广泛而分散的受众群体,电视媒体必须走专业化的道路,开设具有鲜明个性特色的栏目,才会使观众快速识别,
Television channel specialization is currently one of the hot issues of concern to the television broadcasting community. First, the professional channel - the product of the survival of the television station First, the professional channel conforms to the diversified socio-economic and cultural life today, the different needs of television viewers at different levels. The diversified and individualized development trend of television viewers requires that the television media pay attention to the different needs of different audiences. In the face of a wide and scattered audience, the television media must take the professional road and set up columns with distinctive characteristics to make Audience quickly identify,