随着公众对于文化旅游的追求越来越热,博物馆旅游时代已经悄然兴起,它作为一种新兴的旅游形式,具有重要的文化传承和教育辐射功能。伪满皇宫博物院位于长春市东北角,是在中国末代皇帝爱新觉罗?溥仪充当伪满洲国傀儡皇帝时的宫廷旧址上建立起来的一座宫廷遗址型博物馆。通过对伪满皇宫博物院旅游状况的内部优势和劣势、外部机会和威胁的SWOT分析,客观、准确地研究其现实情况,有利于其确定未来旅游发展项目的新方向。 With the public’s pursuit of cultural tourism growing hotter, the era of museum tourism has quietly risen. As a new form of tourism, it has important cultural heritage and educational radiation functions. Located at the northeast corner of Changchun City, the Puppet Palace Museum is a palace ruined museum built on the site of the court at the time when China’s last emperor, Aixinjueluo and Pu Yi, puppet imperial puppets of the puppet Manchukuo. Through the SWOT analysis of the internal advantages and disadvantages, the external opportunities and threats to the tourism status of the Imperial Palace Museum in Puppet, it is imperative to study objectively and accurately the reality of the situation and help determine the new direction of future tourism development projects.