在国际金融危机的背景下,我国的外销企业受到重创,怎样在新的经济形势下完成企业营销的转型,是外销企业首当其冲面临的问题,本文阐释了产品创新创新路径是外销企业新的营销布局的重要举措和发展方向。并结合我国扩大内需十大举措,全面实施增值税转型改革,鼓励企业技术改造来理清发展思路。 In the context of the international financial crisis, the export business in our country has been hit hard. How to complete the transformation of enterprise marketing under the new economic situation is the first problem facing the export enterprises. This article illustrates that the innovation path of product innovation is the new marketing layout of export enterprises Important move and direction of development. Combined with China’s ten measures to expand domestic demand, the full implementation of VAT reform and encourage technological transformation of enterprises to clarify the development of ideas.