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如今,先体验后消费成为时尚,过去单纯的服务经济也将转向体验经济。体验营销是从消费者的感官、情感、思考、行动、关联五个方面,设计营销理念。体验式营销站在消费者的感官、情感、思考、行动、关联五个方面,重新定义、设计营销的思考方式。用一句最简单的话来概括,就是“邀请你的客户来体验你的服务”。
Now, after experiencing the consumer experience becomes fashionable, the simple service economy in the past will also turn to experiencing economy. Experience marketing is from the consumer’s senses, emotions, thinking, action, the five aspects of the relationship between the design of marketing ideas. Experiential Marketing Station redefines and designs marketing thinking in five aspects: sensory, emotion, thinking, action and relevance of consumers. To sum it up in the simplest phrase, is “invite your customers to experience your service.”