随着我国社会经济的快速发展,旅游行业的发展速度有所提高,我国旅游市场也得到了大范围的扩展。旅游市场需求与旅游产品是旅游行业发展的重要因素,只有社会大众具有旅游需求,旅游产品得到合理开发,才能让旅游活动得到落实。旅游产品是适应旅游市场需求产生的,会受到旅游者个人因素的影响。关注旅游市场需求与旅游产品开发的内容与关系,制定合理的旅游市场需求与旅游产品开发策略,才能推动旅游行业的快速进步。 With the rapid socio-economic development of our country, the development speed of the tourism industry has been increased, and the tourism market in our country has also been expanded in a large scale. Tourism Market Demand and Tourism Products are important factors in the development of the tourism industry. Only when the general public has the demand for tourism and tourism products are properly developed can tourism activities be implemented. Tourism products are generated to meet the needs of the tourism market, will be subject to personal factors of tourists. Concerned about the tourism market demand and the development of tourism product content and relationships, to develop a reasonable travel market demand and tourism product development strategy, to promote the rapid progress of the tourism industry.