如今,中国电视传媒已发展成为颇受国内外关注的赢利产业。而在刚刚闭幕的党的十六大会议上,已经把加强文化产业的发展问题写入十六大报告之中。在新的世纪,在中国加入WTO,中外媒体竞争日趋激烈的社会背景下,电视产业应该进行怎样的开发与经营,本刊将连续四期刊登系列专题讲座《21世纪的电视经营之道》。 Nowadays, the Chinese television media has developed into a profitable industry that has drawn much attention at home and abroad. At the just concluded party’s 16th National Congress, the issue of strengthening the development of the cultural industry has been written into the report of the 16th CPC National Congress. In the new century, China’s accession to the WTO, Chinese and foreign media is increasingly competitive in the context of the society, the TV industry should be carried out what kind of development and management, the magazine will be published in four consecutive series of lectures series “21st Century TV business.”