In order to understand the short-term response of private car owners to changes in the price of oil,a survey was conducted in Beijing after the gasoline price in China rose in June 2008.It showed that private car drivers in Beijing reduced their trips in the one month period following the price adjustment.Certain trip characteristics and drivers’ demographics significantly influenced price elasticity in the short term,including the purpose of the trip,the distance covered and the income of the car driver. In order to understand the short-term response of private car owners to changes in the price of oil, a survey was conducted in Beijing after the gasoline price in China rose in June 2008.It showed that private car drivers in Beijing reduced their trips in the one month period following the price adjustment. Subject trip characteristics and drivers’ demographics significant influenced elasticity in the short term, including the purpose of the trip, the distance covered and the income of the car driver.