本文通过解读《我的名字叫红》中的金币的陈述,详细分析伪币的产生和真币的隐匿背后的文化现象。“诱惑”如何产生?何为诱惑?谁来为对象施魅祛魅产生诱惑。这不是“拜金主义”能阐释清楚的现象,我们需要探知这枚“伪币”的价值是什么,如何产生以及产生这种魔力的社会文化心理。 By interpreting the statement of “gold in my name”, this paper analyzes in detail the appearance of counterfeit money and the cultural phenomenon behind the concealment of real money. “Temptation ” how to produce? What is the temptation? Who to charm the object disenchantment produce temptation. This is not a phenomenon that can be clearly explained by “money worship.” We need to find out what the value of this “counterfeit money” is, how it is generated, and the socio-cultural psychology that produces it.