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2013年5月7日,农夫山泉在北京召开新闻发布会,希望实证自己的标准严苛于国标、地标,农夫山泉“标准门”事件达到一个高潮。农夫山泉董事长钟睒睒宣布,因为北京水业竞争环境恶劣,农夫山泉宣布退出北京市场,会用3个月的过渡期来退出北京市场,最终致使农夫山泉关闭北京工厂,农夫山泉也就退出超过10万用户的北京桶装水市场。与此同时,农夫山泉宣布已向北京市中级人民法院提起诉讼,要求《京华时报》赔偿名誉权损失6000万元。农夫山泉遭遇品牌危机、同质化甚至恶性竞争、同行业的行业协会的质疑。我们在关注农夫山泉“标准门”事件的同时,人们也在对农夫山泉应对社会
May 7, 2013, Nongfushangquan held a news conference in Beijing, hoping to test their own standards harsh GB, landmark, Nongfushangquan “standard door ” event reached a climax. Nongnong Spring chairman Chung Jong-won announced that due to poor competition environment in Beijing’s water industry, Nongfushangquan announced its withdrawal from the Beijing market and would withdraw from the Beijing market with a three-month transition period, eventually resulting in Nongfu Spring shutting down the Beijing factory and Nongfu Spring out More than 100,000 users in Beijing bottled water market. At the same time, Nongfushangquan announced that it had filed a lawsuit in Beijing Intermediate People’s Court demanding “Jinghua Times” compensation for loss of reputation of 60 million yuan. Nongfushangquan encounter brand crisis, homogenization and even vicious competition, with the industry’s trade associations questioned. We are concerned about the Nongfushangquan “standard door ” incident at the same time, people are also Nongfushangquan deal with society