经济、文化的全球化使品牌汉英翻译在企业占领国际市场中发挥越来越重要的作用,决定着产品的声誉及是否能占领国际市场。在目的论指导下,盐文化品牌翻译应渗透文化因素,充分考虑译入国消费者的宗教信仰、价值观、政治、历史及消费心理等因素。 Economic and cultural globalization make the brand Chinese-English translation play an increasingly important role in the international occupation of the enterprise and determine the reputation of the product and whether it can occupy the international market. Under the guidance of Skopos theory, the translation of salt culture brand should permeate the cultural factors and take full account of the religious beliefs, values, politics, history and consumer psychology of the consumers who enter the country.