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我国的市场经济在探索中不断发展与前进,受到世界大环境的影响,为了确保煤炭企业营销策略的准确性,必须倚仗政府的宏观调控,做出最合理化、最系统化的决断。企业的生存需要以整个市场的经济情况作为背景,鉴于此,煤炭企业必然要尽可能的增强内部核心竞争实力,赢得可持续发展的空间。针对煤炭企业的营销策略以市场经济为落脚点进行深入探讨和分析。
In order to ensure the accuracy of the marketing strategy of coal enterprises, China’s market economy has been constantly developing and advancing in the exploration. It has to rely on the government’s macro-control and make the most rational and systematic decisions. In order to survive the business needs to take the economic situation of the entire market as a background, in view of this, the coal enterprises inevitably want to enhance their internal core competitiveness, win the space for sustainable development. In view of the marketing strategy of coal enterprises, the market economy should be further discussed and analyzed.