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一边是创纪录的节目冠名费,一边是创首播收视的历史新低,不知道被伊利的财大气粗逼走的立白,心里是感到庆幸还是五味杂陈。湖南卫视现象级综艺《我是歌手》走到了第四季,然而本季的冠名之争却没有往届那么激烈。或者应该这么说,伊利11亿元打包《我是歌手4》及《爸爸去哪儿4》两个节目,直接将很多只想冠名一档节目的企业扫地出门。立白的郁闷可想而知,不是不想和《我是歌手》再续前缘,实在是竞争对手太过豪气。
On the one hand is a record program title fee, while creating a record low ratings, do not know was Eli’s wealthy crude rough Liby, the heart is fortunate or mixed. Hunan Satellite TV phenomenal level variety “I am a singer” came to the fourth quarter, but the title of this season’s title is not as intense as the previous session. Or should that be the case, Yili 1.1 billion package “I am a singer 4” and “where do you want to go 4” two programs, many just want to title a file program companies sweeping away. Liby depressed can imagine, not do not want to and “I am a singer” to renew the front, it is too proud of competitors.