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近年来,互联网与商业领域深度结合形成了一种商业发展模式,即电商模式。脐橙作为赣南地区经济作物,是本地经济发展的关键,受到传统营销渠道的约束和限制,赣南脐橙知名度并不高,且信息流、商流等并未形成合力,在一定程度上阻碍了脐橙经营企业持续发展。而开拓网络营销渠道,能够借助互联网开放性优势,扩大赣南脐橙产业品牌知名度,进而实现经济效益最大化目标。文章从电商模式对赣南脐橙产品产生的影响入手,深入分析和研究经销商网络营销渠道建设对策,为赣南地区脐橙产业发展提供参考。
In recent years, the depth of the Internet and business areas formed a business development model, that is, electricity supplier model. As the economic crop in southern Jiangxi, navel orange is the key to local economic development. Due to the restriction and restriction of traditional marketing channels, navel orange in southern Jiangxi is not well known, and information flow, business flow, etc. have not formed synergy and hindered to a certain extent Navel orange business continued development. And open up network marketing channels, with the help of the Internet open advantage, expand Gannan Navel orange industry brand awareness, thus achieving the goal of maximizing economic benefits. The essay starts with the influence of e-commerce model on Gannan navel orange products, deeply analyzes and studies the countermeasures for the construction of dealer network marketing channels, and provides references for the navel orange industry in southern Jiangxi.