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近年来校园媒体呈现蓬勃发展之势,成为引导校园舆论和塑造校园文化的重要推手。如何充分运用我们的临近资源——校园媒体,帮助大学生合理选择信息、理性认识世界,为同学们创造良好的舆论环境显得特别重要。本文试从传播学的角度出发,结合传播学基本理论分析校园媒体生存现状,剖析利弊,提出校园媒体舆论引导理念和手段更新的思路。
In recent years, the campus media has shown a booming trend and has become an important promoter of campus public opinion and shaping campus culture. How to make full use of our neighboring resources - campus media to help college students choose information rationally, rationally understand the world and create a good public opinion environment for students is particularly important. This paper tries to analyze the current situation of campus media survival based on the basic theory of communication and analyze the pros and cons from the perspective of communication science and put forward the idea of guiding the concept and means of campus media media guidance.