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2012年10月16~18日,由国家粮食局和山东省人民政府共同主办的第十二届中国国际粮油产品及设备技术展览会(以下简称“济南粮展”)在山东省济南市举办。此次展览会有来自全国28个省(区、市)以及新加坡、瑞士、瑞典、韩国、意大利、法国等国家和地区的1000多家企业参展,实现交易总金额63.52亿元,其中合同及现场交易22.62亿元,意向交易40.9亿元;实现粮油产品现场零售及合同交易47.8万吨,实现粮机设备合同交易217台套。本文对会展现场的大米纸质广告作如下分析:
From October 16 to October 18, 2012, the 12th China International Cereals and Oils Products and Equipment Technology Exhibition (hereinafter referred to as “Jinan Food Exhibition”) co-sponsored by the State Grain Administration and Shandong Provincial People’s Government was held in Jinan City, Shandong Province Organized. More than 1,000 exhibitors from 28 provinces (autonomous regions and municipalities) across China, as well as from Singapore, Switzerland, Sweden, South Korea, Italy, France and other countries and regions participated in the exhibition. The total transaction amount was 6,352 million yuan, of which the contract and the site Trading 2.62 billion yuan, the intention of trading 4.09 billion yuan; grain and oil products to achieve on-site retail and contract transactions 478,000 tons, the realization of food machinery equipment contract 217 sets of contracts. This paper analyzes the rice paper advertisements on the exhibition site as follows: