政府微博不同于政府官方网站的古板,也不同于政府新闻发言人的严肃,它更像是一个政府的平民化身,直接与群众进行信息互动、感情沟通。这个围脖织好了,可以温暖人心、拉近距离、解决实事。织不好,就会引起群众反感、遭到攻击、损坏政府形象。政府“织围脖”应该注意以下三个方面。要“动”起来。一是要有主动的态度。群众关心的、想知道的、有疑问的,地区突发的、正在经历的、与群众利益相关的大事要事,政府要主动、及时地进行信息、政情发布,第一时间掌握信息的话语权。二是要有良性互动的观念。微博 Government microblogging is different from the old official website of the government, nor is it different from the solemnity of the government spokesman. It is more like a government incarnation of civilians and communicates directly with the masses through information and feelings. Weaving this bib, you can warm people, closer, to solve the real thing. Poorly woven, it will arouse the public dislike, was attacked, damage the image of the government. Government “weave collar ” should pay attention to the following three aspects. To “move ” up. First, we must take the initiative. The masses concerned about, want to know, have questions, the sudden emergencies in the region, are experiencing major events related to the interests of the masses, the government should take the initiative and timely information, political issues released, the first time to grasp the message of the right . The second is to have a virtuous and interactive concept. Weibo