论文部分内容阅读
很多中国消费者认为,Levi’s在国外就是一个大众超市品牌,如果需要买条平价牛仔裤,他们更愿意选择优衣库和Gap,它们更便宜,样式变化更多也更时尚。“中国是一个挑战,我们面对库存问题还有艰难的本土以及全球品牌的竞争环境。”CEO Chip Bergh说,“目前
Many Chinese consumers think that Levi’s is a mass-market supermarkets abroad. If you need to buy cheap jeans, they are more willing to choose UNIQLO and Gap. They are cheaper, the style changes more and more stylishly. ”China is a challenge for us to face the inventory problem and the tough local and global brand competition.“ CEO Chip Bergh said, ”Currently