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微信已经成为人们生活和工作中不可或缺的通讯工具,它具有以下特点:便利性、易操作性、免费性。微信营销作为一种新型营销方式,是伴随着微信用户不断增多开展起来的。儿童服装类产品微信营销具有以下优势:一是投资小,二是效率高。但是,从儿童服装类产品微信营销现状可以看出,儿童服装类产品微信营销中依旧存在一些问题,商家需要分析微信营销出现问题的原因,并结合实际情况采取调整对策。
WeChat has become an indispensable communication tool in people’s life and work. It has the following features: convenience, operability and free. WeChat marketing as a new type of marketing is accompanied by the increasing number of WeChat users to carry out. WeChat marketing of children’s clothing products has the following advantages: First, small investment, and second, high efficiency. However, we can see from the situation of WeChat marketing of children’s apparel products that there are still some problems in WeChat marketing of children’s apparel products. Businesses need to analyze the causes of the problems in WeChat marketing and adopt adjustment measures in light of the actual situation.