饮料行业一直是竞争最激烈的行业之一,在其他企业拓展传统战场的同时,红牛积极开辟了新的领域——大学校园市场。红牛为何受年轻人热捧,红牛的校园营销又是如何取得学生和家长的关注呢?2015年8月,红牛联手全国10余所高校举办了“能量校园,手机换红牛”活动;9月,红牛玩转开学季。10月31日,第三届红牛校园品牌经理新星大赛在佛山拉开帷幕。红牛以事件营销和产品体验营销为载体,开展品牌活动,不断开创品牌校园营销的新方式。对红牛来讲,校园品牌经理新 The beverage industry has always been one of the most competitive industries. While other enterprises are expanding their traditional battlefields, Red Bull has also actively opened up a new field - the university campus market. Why did Red Bull win the favor of young people, how did Red Bull’s campus marketing attract the attention of students and parents? In August 2015, Red Bull jointly held “energy campuses and cell phones for Red Bull” activities in more than 10 universities across the country. 9 Month, Red Bull Fun season opened. October 31, the third Red Bull campus brand manager star contest kicked off in Foshan. Red Bull to event marketing and product experience marketing as a carrier, carry out brand activities, and constantly create a brand new way of campus marketing. For Red Bull, the campus brand manager new