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在国家提倡平行进口的政策下,平行进口车悄然成为了当前进口车经销商的最大竞争对手。许多进口车4S店展厅销售举步维艰。本文针对平行进口车对进口车经销商的影响提出了相应的销售应对策略,希望更好指导企业销售实践。
Under the policy of promoting parallel imports by the state, parallel imported cars have quietly become the biggest competitors of imported car dealers. Many imported cars 4S shop showroom sales difficult. In this paper, parallel imported cars on the impact of imported car dealers put forward the corresponding sales response strategy, hoping to better guide the business sales practice.