1988年汉城奥运会后,“体操王子”李宁退役。一直以来他都有一个愿望,那就是让中国一流的运动员穿中国自己的服装。于是他加盟了健力宝集团,从此拉开了李宁公司创业之路的序幕,开他创了中国体育用品品牌经营的先河。在耐克、阿迪达斯等国际品牌大举进入中国的市场环境下,“李宁”经过近二十年的发展,如今以市场绝对占有率绝对领先的优势成为了中国体育用品的第一品牌。正如李宁在新闻发布会上所讲的那样:“李宁牌系列产品以不断翻新的创意和优良的品质赢得了众多荣誉,成为1991年以来中国体育代表团参加历次重大国际比赛的专用装备,从而结束了中国运动员穿外国品牌服装领奖的历史,李宁牌服装和运动鞋系列不仅被推选为中国明星产品,而且被评为全国服装行业十大名牌之一”。[1] 1988 Seoul Olympic Games, “gymnastics prince ” Li Ning retired. He has always had a desire that China’s top athletes wear Chinese clothing. So he joined the Jianlibao Group, which opened the prelude to the path of Li-ning’s business, opened the first of its kind in China’s sportswear brand management. In the Nike, Adidas and other international brands into the Chinese market conditions, “Li Ning ” after nearly 20 years of development, with absolute market share absolute leading advantage has become China’s first brand of sporting goods. As Li Ning said at a news conference: "Li Ning brand products have won numerous honors with their constant innovation and excellent quality, and have become the special equipment for Chinese sports delegations to participate in major international competitions since 1991, Ended the history of Chinese athletes wearing foreign brand clothing award, Li Ning brand clothing and sports shoes series was not only been selected as China’s star products, but also was named the national apparel industry one of the top ten brands. [1]