在智慧旅游成为热门话题的当下,结合这一大背景与国家政策,分析调查我国当下导游服务业务APP的应用前景和现有发展条件,对该行业的未来发展提供有力的建议与参考。通过对导游服务的深入性研究,分析目前导游服务业务APP所面临的竞争环境,提出解决方案,以推动我国导游服务在线交易平台的平稳运行,促进旅游业又好又快发展。 At the moment when the smart tourism becomes a hot topic, combined with this background and national policy, this paper analyzes and investigates the application prospects and current development conditions of the APP of the current tour guide service in our country, and provides strong suggestions and references for the future development of the industry. Through the in-depth study on the tour guide service, this paper analyzes the competitive environment that the tour guide service APP faces and proposes solutions to promote the smooth operation of the tour guide service online trading platform and promote the sound and fast development of the tourism industry.