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2013年,中国果酒的市场总规模达到1196亿元,非葡萄酒的果酒市场规模为120.8亿元,占整个市场的10.1%,且呈现逐步扩大发展态势。据《2014年—2018年中国果酒研究报告》统计显示,目前我国果酒销售额的年增长率为15%,预计2018年果酒行业规模将超过2000亿元。巨大的果酒市场吸引了越来越多的知名白酒企业前来掘金,其中最为人瞩目的当数中国白酒行业领头羊贵州茅台和五粮液。新酒民才是果酒的目标消费者果酒天然绿色、度数低、健康、口味丰富,有
In 2013, the total market size of Chinese wines reached 119.6 billion yuan, while the non-wine fruit wine market reached 12.08 billion yuan, accounting for 10.1% of the entire market, showing a gradual expansion of the development trend. According to the “2014-2018 China Wine Research Report” statistics show that the current annual growth rate of China’s wine sales is 15%, is expected in 2018 wine industry scale will exceed 200 billion yuan. Huge wine market has attracted more and more well-known liquor companies to the Nuggets, the most notable when the Chinese liquor industry leader when the number of Maotai and Wuliangye. The new wine is the target wine consumers green wine, low degree, healthy, rich flavor, there