目前,随着市场经济的发展,旅游品牌设计已成为了旅游企业重要的一个关键要素,它可以避免同质化的无序竞争,也可以树立企业良好的企业形象,可以将旅游企业精准定位,塑造旅游品牌的良好口碑,通过旅游企业的品牌设计,为促进企业发展,营造品牌文化创造了条件,因此,旅游品牌的创新设计研究十分重要,值得我们进一步的探讨和总结。 At present, with the development of market economy, tourism brand design has become an important key element of tourism enterprises. It can avoid homogenous and disorderly competition as well as establish a good corporate image of enterprises. It can precisely locate tourism enterprises, Creating a good reputation of tourism brand, through the tourism brand design, to promote enterprise development and create a brand culture to create the conditions, therefore, the innovative design of the tourism brand is very important and deserves our further discussion and summary.