装饰与美化是人类的本能,是人类追求美的体现。自出现了物物交换的商品时代以后,商品之间出现了竞争。商品的包装仅仅能够包裹住商品并安全携带和运输已不能满足消费者的物质需求和心理需求,更不能适应市场的激烈竞争。商品包装的美化设计与地方民族文化的融合和体现越来越适合现代消费者的消费需求。现代包装设计融入商品文化的现象越来越明显,给商品追加品牌故事、树立品牌形象也是现代包装设计的惯用手段。所以商品包装设计从视觉角度上去打 Decoration and beautification are human instincts and are the embodiment of human pursuit of beauty. Since the emergence of the commodity exchange era, there has been competition between the commodities. Commodity packaging can only be wrapped around the goods and safe to carry and transport can not meet the material and psychological needs of consumers, but can not adapt to the fierce competition in the market. The beautification of product packaging design and integration of local culture and reflect more and more suitable for modern consumer spending needs. The phenomenon of modern packaging design into the culture of goods is more and more obvious. It is also the usual means to add brand story to the product and establish the brand image in the modern packaging design. Therefore, the packaging design from a visual point of view to play