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2014年8月,习近平就推动媒体融合发展做出重要指示,中央全面深化改革领导小组审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,媒体融合发展上升为国家战略,成为党中央巩固宣传思想文化阵地、壮大主流舆论、增强传播力,引导力的重大部署。近两年,相对“互联网+”的大潮涌动和新媒体的方兴未艾,新闻节目遭遇了前所未有的冲击与挑战。如何在融媒体时代,顶住新媒体的冲击和压力,更好的创新栏目也是笔者一直在不断思考和研究的问题。本文将详细梳理笔者为吉林卫视《新闻早报》栏目在融合媒体背景下如何改革创新的解决方案。
In August 2014, Xi Jinping made important instructions on promoting media convergence and development. The leading group for deepening the reform of the Central Government reviewed and passed the Guiding Opinions on Promoting the Convergence and Development of Traditional Media and Emerging Media. The media integration and development rose to a national strategy and became the party’s The Central Government will consolidate propaganda and ideological and cultural positions, strengthen the mainstream public opinion, and enhance the major deployment of transmitting and guiding forces. In the past two years, as the tide of “Internet +” surged and new media was on the rise, news programs hit an unprecedented challenge and challenge. How to withstand the impact and pressure of new media in the era of financial media, a better part of innovation is the author has been constantly thinking and research. This article will detail the author for the Jilin Satellite TV “Morning News” section in the context of the integration of media how to reform and innovation solutions.