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网络公共事件作为一种特殊的突发事件,有其不同于传统突发事件的特性,适应这些特性,舆论引导主体需要采用对话和互动的引导径路来引导舆论。引导径路的展开,即体现为建立四个相应的引导机制,包括建立网络舆情和预警机制,建立信息动态发布机制,建立“议程设置”机制和建立长效修复机制。
As a special emergencies, network public events have their own characteristics different from those of traditional emergencies. To adapt to these characteristics, public opinion leads the public to guide public opinion through dialogues and interactive guiding approaches. To guide the unfolding of the path is reflected in the establishment of four corresponding guiding mechanisms, including the establishment of network public opinion and early warning mechanisms, the establishment of dynamic information release mechanism, the establishment of an “agenda setting” mechanism and the establishment of a long-term restoration mechanism.