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苏州评弹历史悠久,流派纷呈,盛行于江南吴地。苏州评弹的演出地域,南不出浙江嘉兴,西不过常州,北不越常熟,东不超上海松江。地域小,艺人多,听众要求不一,迫使艺人在创作新书、新腔、新的表演风格等方面去作各种探索。基于评弹的这些特点,在传统的电视媒体人眼中,想要实现其经济效益就显得尤为困难。常熟电视台与陆建华评弹工作室合作,于2016年推出了一档电视类评弹节目,借助于传统媒体与新媒体的力量,实现了广告收益与社会效益的双赢。对评弹这一古老艺术的传承、发扬和创新作出了应有的贡献。
Suzhou Pingtan has a long history, various genres, popular in the Jiangnan Wu. Suzhou Pingtan performance area, not out of Jiaxing, Zhejiang Province, West, but Changzhou, North Changshu not more than the East Shanghai Songjiang. Small area, many artists, different audience requirements, forcing artists in the creation of new books, new cavity, new performance style and so on for a variety of exploration. Based on these characteristics of Pingtan, it is particularly difficult for the traditional television media to realize its economic benefits. In collaboration with Lu Jianhua Pingtan Studio, Changshu Television launched a television program “Pingtan” in 2016. With the help of the power of traditional media and new media, a win-win situation between advertising revenue and social benefits has been achieved. It made due contributions to the inheritance, development and innovation of the ancient art of Pingtan.