博物馆的文创产品作为文创产业的基础部分,其设计品质的优良是对博物馆文创产业核心竞争力的反映,即创造力的直接灵瑰。本文通过实际案例,对南京博物院文创产品的开发资源、开发形式、研发生产以及运营模式等进行了深入剖析与思考。 The cultural and creative products of the museum, as the basic part of the cultural and creative industries, have excellent design quality and are the reflection of the core competitiveness of the cultural and creative industries in the museum. They are the direct symbol of creativity. This article through the actual case, the Nanjing Museum of cultural and creative product development resources, development, research and development and production and operation mode conducted in-depth analysis and reflection.