甲骨文是我国汉字文化遗产的重要内容,蕴含了诸多文化因子。如何将甲骨文的文化基因转化,使其文脉元素得以物化与再生,成为一个新课题。本文从甲骨文物质载体“骨”与“字”的契合符号入手,阐释了其呈现的文图兼顾的模糊识别性与典雅怀旧的审美特质,通过跨界思维表达它们在现代产品设计中再生的可能性,进而结合实践案例,探讨它们在现代产品设计中得以视觉转化的方法。 Oracle is an important part of the cultural heritage of Chinese characters, contains a lot of cultural factors. How to transform the cultural gene of Oracle and make its context material materialized and regenerated has become a new topic. This article starts from the conformity symbol of “bone” and “character” of Oracle material carrier, expounds the fuzzy recognition and the elegant nostalgia aesthetic characteristics of its presentation, expresses them in the modern product design In the regeneration of the possibility, and then combined with practical cases, to explore their visual design in modern product transformation methods.