“20代”大学生是指年纪在20-30岁之间的我国在校大学生,现如今“20”代大学生的人数随着高校扩招不断增多,已经位于世界首位。大学生们外出旅游欲望强烈,并且实现个人旅游需求的主客条件也日益得到满足。大学生旅游市场就是我国旅游市场的新大陆,而如何有效有序地开发这块新大陆值得我们思考。 “20 generation ” college students refers to the age of 20-30 years old college students in our country, now “20 ” generation of college students with the increasing enrollment of colleges and universities, already in the world. College students have a strong desire to travel abroad, and the conditions of the main guest who fulfill the individual travel needs are also increasingly met. The tourism market for college students is a new continent in China’s tourism market. How to develop this new continent in an effective and orderly manner deserves our consideration.