差异化发展,着力议程设置,强化舆论引导功能。精品化报道,着力作品呈现,提高感染力表现力。最大化传播,着力融合互动,增强主流媒体的品牌合力。坚持传统媒体和新兴媒体优势互补、一体发展,推动传统媒体和新兴媒体深度融合,这是当前所有媒体面临和需要着力破解的一项重要命题,对于高校校园媒体而言也概莫能外。新媒体的迅猛发展,“融媒体”的大势所趋,冲击和重构了传统的高校校园 Differentiated development, focus on agenda settings, and strengthen the guidance of public opinion. Delicate report, focus on the work presented, improve the expressiveness of infectivity. Maximize communication, focus on integration and interaction, enhance the mainstream media brand together. Adhere to the traditional media and emerging media complement each other, develop one and promote the deep integration of traditional media and emerging media, which is now facing all the media and need to crack an important proposition, as far as the campus of the university media are no exception. The rapid development of new media, “Melt Media ” trend of the times, impact and reconstruction of the traditional college campus