移动互联网和智能终端仿佛在一夜之间以裹挟之势改变了传统媒体的发展走向。根据群邑智库最新发布的信息显示,2016年上半年全国网民规模突破7亿,其中移动互联网用户达到了6.56亿人,占总体网民的92.5%。而另一边,电视的开机率正在逐年下降。长期以来,依靠内容优势、渠道优势实现自身价值和盈利空间的电视媒体,因为新媒体技术的突飞猛进,逐渐失去了往日的光环。作为传统电视人,我们习惯 Mobile Internet and smart terminals seem to change the trend of traditional media with the trend of coercing overnight. According to the latest information released by the GroupM think tank, the number of Internet users nationwide exceeded 700 million in the first half of 2016, of which 656 million were mobile Internet users, accounting for 92.5% of the total Internet users. On the other side, the turn-on rate of television is declining year by year. For a long time, the television media, which relied on content advantages and channel advantages to realize its own value and profit margins, gradually lost its aura because of the rapid development of new media technology. As a traditional TV personality, we are used to it