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本文拟在战略管理理论框架范围内,结合传统凉茶企业的发展历程及实际情况,对企业的发展瓶颈进行分析,并有针对性地提出改进建议,希望能对新形势下凉茶企业的发展定位有借鉴作用。
This article intends to analyze the development bottleneck of enterprises in combination with the development history and actual conditions of traditional herbal tea enterprises within the framework of strategic management theory and put forward suggestions for improvement in the hope of being able to identify the development orientation of herbal tea enterprises in the new situation Learn from.