大众传媒是人们了解运动员的重要途径之一,但受传统观念的局限,目前大众传媒在传播女性运动员方面有一些问题,如报道数量少、偏离赛场表现等,给其形象带来不利。本文结合大众传媒的特点,分析女性运动员形象建设不力的原因,并提出加强政策法规监管、提升女性运动员自身修养、优化“把关人”意识等策略,以促进女性运动员形象的提升。体育明星和大型体育赛事的报道是各家体育媒体竞相关注的焦点,但是在体育新闻报道中,长久对 Mass media is one of the important ways for people to understand athletes. However, due to the limitations of traditional concepts, the mass media currently have some problems in disseminating female athletes, such as the small number of reports and the deviations from the performance of the games, which bring adverse effects on their images. Based on the characteristics of mass media, this paper analyzes the reasons for the poor image construction of female athletes, and proposes to strengthen the supervision of policies and regulations to improve the self-cultivation of female athletes and optimize the awareness of “guarding people” so as to enhance the image of female athletes. Sports celebrities and major sports events coverage is the focus of competing sports media, but in the sports news coverage, long-term right