近年来,新闻发言人制度在我国已逐步常态化,一些大型企业也都建立了自己的新闻发言人制度,普遍设立新闻发言人。但近期我国不少企业设立新闻发言人的起因,大多仅出于应对危机,往往是在出现了诸如人员伤亡、火灾爆炸、环境污染、质量投诉、重大诉讼、高管落马等重大事件后, In recent years, the spokesman system has been gradually normalized in our country. Some large enterprises have also established their own spokesman system and generally set up spokespersons. However, most of the causes of the establishment of spokespersons in many enterprises in the recent past are mainly based on the response to the crisis. Often, after the occurrence of major incidents such as casualties, fire and explosion, environmental pollution, quality complaints, major litigation and the loss of senior management,