社会化媒体已被证明对品牌营销是一个有效的营销渠道。随着社会化媒体逐渐成熟,消费者在社会化媒体上行为日趋理性,社会化媒体对品牌营销的作用正日益显现出来。运用社会化媒体进行品牌价值传播已成为品牌营销的有效途径。国外在社会化媒体上通过以下几个途 Social media has proven to be an effective marketing channel for brand marketing. As social media matures and consumers become more rational in social media, the role of social media in brand marketing is increasingly apparent. The use of social media for brand value communication has become an effective way of brand marketing. Foreign countries in the social media through the following several ways