互联网环境下的内容生产和传播方式,正在从根本上动摇甚至颠覆着传统出版业存在与发展的基础,这一趋势决定了传统出版业必须尽快实现从“产品导向”到“服务导向”的转型。传统出版业实现快速转型的关键环节在于思想观念、生产方式、营销方式的根本转变。 The way of content production and dissemination under the Internet environment is fundamentally shaken or subverted the foundation of the existence and development of the traditional publishing industry. This trend determines that the traditional publishing industry must realize the service orientation from “product orientation ” to “as soon as possible ”Transformation. The key aspect of the traditional publishing industry to achieve rapid transformation lies in the fundamental change of the concept, the mode of production and the mode of marketing.