文化产业与旅游产业的融合是实现旅游业转型升级的重要引擎,为旅游业提供了无限的发展空间。以产业融合、产业链理论为基础,探究与把握文化产业和旅游产业的融合过程中存在着生产技术、产品、业务、市场四大融点,尝试建立文化产业与旅游产业融合模型。在融合过程中,两大产业的产业链载体基于不同融点的基础上,进行优化重组、整合创新,形成新兴的文化旅游企业,并成为构筑文化旅游产品品牌的巨大推动力。 The integration of cultural industry and tourism industry is an important engine to achieve the transformation and upgrading of tourism industry, providing unlimited space for tourism development. Based on the theories of industrial integration and industrial chain, it explores and grasps the four melting points of production technology, product, business and market in the process of integration of cultural industry and tourism industry, and attempts to establish a fusion model of cultural industry and tourism industry. In the process of integration, the industry chain carriers of the two major industries, based on different melting points, carried out optimization and reorganization, integrated innovation, and formation of emerging cultural tourism enterprises, and became a great driving force for building the brand of cultural tourism products.