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文章通过对21世纪初中国动画角色设计的综合分析,结合典型案例,从观念、类型、风格和创作思路四方面入手,期望达到“国际化”和“民族化”“艺术性”和“商业性”间的平衡,最终推动中国动画产业的良性发展。
Through the comprehensive analysis of the design of Chinese animation characters in the early 21st century and the typical cases, the article attempts to reach the goals of “internationalization” and “nationalization” “artistry ” from four aspects of concept, type, style and creative thinking. “And” commercial "balance, and ultimately promote the sound development of China’s animation industry.