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对于我国的“频道专业化”改革,学者有不同的意见。赞成者认为电视的竞争已经非常激烈了,不进行专业化的分化,电视台将难以生存,而且社会的分工与受众细分也符合营销的原则。不赞成者认为我国现在并没有形成足够成熟的电视市场,就是已有的电视节目精品少,观众爱看的节目少,电视应该花更多力气在本身节目的挖掘与优化上,频道专业化有追求形式上的不同而忽略质的提高的嫌疑。分析以上观点,我认为,频道专业化之必要并非因为电视
For our “channel specialization” reform, scholars have different opinions. In favor, the competition for television has become very fierce. Without professional differentiation, television stations will find it hard to survive. Moreover, the division of labor and audience segments in society are also in line with the principle of marketing. Those who do not agree that our country does not now have a mature enough television market, that is, the existing television programs less, less viewers love to watch the program, the TV should spend more energy in their own program mining and optimization, channel specialization The pursuit of the difference in form ignores the improvement of suspicion. Analyze the above point of view, I think, channel specialization is not necessary because of television