广播作为大众传播媒介,是第一个走入了千家万户的电子媒介,它彻底改变了人们的生活方式。广播以其自身的优势和特点得到了广大听众的青睐。广播真正的含义在于听,“为听而写”也始终是广播不能改变的原则,因此语言的创作成为了广播中的重中之重。在当今的社会中,新兴媒体的介入也使广播不仅仅局限于收音机的传播,也使得广播可以无时无刻地在人们身边出 Broadcasting, as the mass media, is the first electronic media that has entered every household. It completely changes people’s way of life. Radio has won the favor of the majority of listeners with its own advantages and characteristics. The real meaning of broadcasting is listening, and “writing for listening” is always the principle that broadcasting can not be changed. Therefore, the creation of language has become the top priority in broadcasting. In today’s society, the involvement of emerging media has also made broadcasting not limited to the spread of radios, but also allowing radio to be on the side of people all the time