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运用文献资料法,以体育媒体经济中并购行为的营销学问题展开论述,即欧足联更愿意获利,而非注重社会效益的提升,但前提条件是欧足联是独立的并且本地化的组织性质。旨在以体育媒体经济中并购行为的营销学分析视角,理解体育商业理论与实践进程。
Uses the method of literature and information to discuss the issue of marketing of mergers and acquisitions in the sports media economy, that is, UEFA is more willing to profit rather than pay attention to the promotion of social benefits, provided that UEFA is independent and localized Organizational nature. The purpose of this paper is to understand the theory and practice of sports business from the perspective of marketing analysis in M & A in sports media economy.