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本文运用传播学基本原理,以八路军太行纪念馆开展八路军文化的工作实践为基础,从研究信息主体,科学把握传播内容;关注现实需求,主动服务传播对象;共建互动一体,系统优化传播效果;整合馆区功能,有机提升传播效果;构筑合作体系,联动扩大传播效果等五个方面,探讨了新时期如何有效传播与弘扬八路军文化的课题,以期对相关革命纪念馆开展红色文化传播提供借鉴。
Based on the practice of Eighth Route Army Culture in the Eighth Route Army Taihang Memorial Hall, this article uses the basic principle of communication to study the main body of information and grasp the content of communication scientifically; pay attention to the actual needs and take the initiative to serve the target of communication; build an interactive system to optimize the communication effect; The functions of museums and districts, the effectiveness of organic promotion of communication, the construction of a cooperation system and the expansion of communication effects through linkage and so on. It explores how to effectively spread and promote the Eighth Route Army’s culture in the new period with a view to providing reference to the relevant revolutionary memorial center for red cultural transmission.