白马藏族,是一个具有悠久历史和独特民俗风情的少数民族。但由于行政区域的划分,无形中将这个族群分布于许多地带,民族文化保护更处于碎裂状态。并且随着现代旅游产业的蓬勃发展,游人的大量介入,也使得白马藏族区的社会文化受到了极大的干扰和冲击。因此要想保护、发扬白马藏族民俗文化,并且带动当地经济发展,应利用白马藏族文化传统因素来设计具有白马藏族民族元素的独特旅游产品,并以此带动白马藏族文化传承与推广。 White horse Tibetan, is a long history and unique folk customs of ethnic minorities. However, due to the division of administrative regions, this ethnic group is virtually distributed in many areas and the protection of ethnic culture is even more fragmented. And with the vigorous development of the modern tourism industry, the massive involvement of tourists has also caused great disturbance and impact on the social culture of the Baima Tibetan area. Therefore, in order to protect and promote the Baima Tibetan folk culture and promote the local economic development, we should make use of the Baima Tibetan cultural tradition to design a unique tourism product with ethnic elements of the Baima Tibetan and lead the Baima Tibetan cultural heritage and promotion.