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公关建议书主要应用于公关顾问服务的策划阶段,它是将诊断调研、形势研判、策划方案、项目预算以及服务能力等内容展现给客户的一种特殊的公关文体,尤其在公关竞标中起到了至关重要的作用。公关建议书一般包括标题、背景分析、项目建议书、实施方案、传播效果预估和评估办法以及附录等内容。
PR proposal is mainly used in the planning stage of public relations consultant services. It is a special public relations style that shows clients such contents as diagnostic research, situation review, planning plan, project budget and service capability, especially in public relations bidding Crucial role. Public relations proposals generally include the title, background analysis, project proposals, implementation plan, the effect of communication estimates and assessment methods and appendices and so on.