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在内容为王的时代,优质的内容是媒体竞争的法宝,能否生产出既有良好社会效益,又为受众欢迎的内容,事关媒体的发展。在融合转型的时代,内容生产发生了巨大的变化,也引发了更多的关注。大数据、人工智能、内容付费、混搭化、IP化……本期“前沿报告”试图勾勒出当下内容生产呈现出的新趋势。对于内容生产者来说,这是从未有过的最好的时代,而如何在这个时代呈现最精彩的内容,需要去探索和思考。
In the era of content being king, high-quality content is a magic weapon for media competition. Whether it can produce content that is both good for the society and popular for audiences, is related to the development of the media. In the era of convergence and transformation, the content production has undergone tremendous changes, also caused more attention. Big Data, Artificial Intelligence, Content Paid, Mashup, IP ... This Issue The Frontier Report attempts to outline a new trend in content production today. For content producers, this is the best time never seen before, and how to present the best content in this age requires exploration and reflection.