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随着院线动画片影响力越来越大,院线动画片作为一个独立的电影类型,其创作主题定位越来越受到重视,但近年来的国产院线动画片往往存在着主题定位本末倒置的现象,更多的只是以划分观影人群的方法加以简单分类,忽略了从更高层面去关照院线动画目标人群的人性实质。本文就试图以人性分析的角度为切入点,联系院线动画目标人群普遍的人性本质与消费时代下院线动画主题定位的实质这两方面对这一问题作理论探讨。
With the increasing influence of cinema cartoons, cinema cartoons as an independent film type have drawn more and more attention on their creative subject positioning. However, in recent years, cartoons of home-made cinema often have the thematic positioning of the cart before the horse Phenomenon, more simply to divide the way of viewing the crowd to be a simple classification, ignoring the higher level to care about the human nature of cinematic target population. This article attempts to make a theoretical discussion on this issue from the angle of humanity analysis as an entry point, contact with the universal nature of human nature of the target audience of the cinematic animation and the essence of the thematic positioning of the cinema under the consumption age.