在现代商业中,人们往往把消费和服务联系起来,甚至将消费当成享受服务的一种休闲方式,消费者希望在消费过程中,能够处于一种放松的状态中。因此,企业经营者在设计营销方案时,应该尽量去满足消费者的这种心理需求,在经营中,随时随地推出新颖的营销方式去吸引更多的消费 In modern business, people often associate consumption with service, and even regard consumption as a way of enjoying service. Consumers hope to be able to relax in the process of consumption. Therefore, the business operators in the design of marketing programs, we should try to meet the psychological needs of consumers in the business, anytime, anywhere introduced innovative marketing methods to attract more spending