论文部分内容阅读
通过分析宣传思想工作中的宣传者、宣传对象、宣传内容、宣传手段、宣传方法和宣传环境各要素的运行机制,结合宣传心理学范畴中的宣传技巧,研究出运用新媒体技术提升高职院校宣传思想工作实效性的五方面策略方法。
By analyzing the operating mechanism of propagandists, propaganda objects, propaganda contents, propaganda methods, propaganda methods and propaganda environment elements in the propaganda and ideological work, combined with the propaganda techniques in propaganda psychology category, this paper studies how to use new media technology to promote higher vocational colleges School publicity and ideological and pragmatic effectiveness of the five tactics.